Be Social and Network from Your Site
There are always a lot of engaging conversations going on through social media on the internet. Letting people know about your business through this media is a great idea. You have to be careful how you go about it, though, because people are resistant to direct or overt marketing through social media platforms. What you do is begin to participate in the "conversation" in the hopes that you can become a relevant influence in that conversation. You can build "social authority" in your field and eventually become an "expert" in your subject if you are successful. This is a great way to build a reputable brand for yourself. Social media networking provides credibility for your company and its services/products quickly and easily.
So what are we talking about here? It includes the use of Twitter to make new friends, writing reviews on Yelp, updating your profile on LinkedIn and being "Liked" or "Shared: on Facebook. We can help along with this by building social media links and tools into your website. As you continue to use these tools the benefits of word-of-mouth will become apparent.
You can let visitors login to your website using their facebook account. It helps the visitor by allowing them to create an account on your site without needing a new user name or password. They can then easily share things from your site with their friends and post to their Facebook wall. You also get some of the information so you can analyze your users and site usage.
Allow your visitors to become engaged with your site and business. They can then actually contribute content and do some of the promotional work you need to get ahead. Become active in your local community and beyond with social media!
- Yelp reviews
- Twitter feeds
- Facebook "Like" and "Share"
- LinkedIn profile